Igor

From an art direction point of view this film proved useful in tapping into the zeitgeist of Frankenstein mythology represented in popular culture. I spent the whole time scanning the backgrounds for atmospheric prop and scenery ideas for our Franken-bot concept. Good job I was only watching it for this reason though, because the movie was pretty awful! Predictable and lacking any real performances or plotting of note, it was an exercise in feelgoodery for the Hollywood machine trying to tap into the emo generation. Tim Burton produces way more effective animated films for the yoof market with such horror-esque influences.
After noting the scene settings, however, we will be looking for an electrical type prop for our commercial such as a van der Graaf generator or plasma ball. The lighting will need to be subdued and dimmed I think. We need a switch to throw as well, since this is a key part of the myth.
Just need to finalise the plot and make a conceptual storyboard for it now.