Monster!

See here our initial idea formed around an interactive interface that helps to illustrate the main features of the Mindstorms product. With some video footage of the product itself in operation and examples of what can be created we hope to inspire the target audience in an informative way.
Brainstorming the name of the product we came up with another angle to work. When we thought about the word Mindstorms it created the suggestion of a storm bringing quite dark associations to mind. From there we leaped to the idea of a castle in a storm which brought to mind the story of Frankenstein and the Monster. Maybe we could play on the visual aspects as well as the creation of "life" in this story to attract our target audience. The recently released animated movie Igor could make useful research into the zeitgeist.