Animatic sequence

Working out timings and shot framing for our idea has enabled us to plan our shoot schedule so we are not wasting a lot of time experimenting with the way it will look. This shows the way we anticipate the action proceeding in our commercial. It doesn't have a great deal of detail about the lego kit itself, focussing instead on selling the thing through the narrative and the spectacle.
We want to tap in to the myth of Frankenstein which we think will be both familiar to all and easy enough to subvert to our message. To do that we need to consider the art direction carefully. The crit last week raised a few ideas about how to solve the classic switch moment. We could try to bring it up to date with a modern version of the switch (a touchpad or something) that would need to be dramatised in an exaggerated way to reference the myth. We may decide to stick with a very traditional style of switch instead.